For a recent promo, we wanted to create something more substantial than a postcard mailer – something that would showcase multiple images that the recipient would hopefully want to keep. We enlisted the help of Deanna Drapeau, an art director I’ve enjoyed working with in the past. Together, Deanna and I created a small book utilizing cocktail photos I’d done over a period of time, along with recipes, interesting quotes about cocktails, and blank space for personal notations.
A short piece written for the book by Duncan-Rhys Liancourt provided an engaging introduction. It all came together in a 5-1/4 x 5-1/4″ format with a stapled binding printed by Richard Kozowyk of Hannaford & Dumas. Each book was enclosed in a square silver folder and mailed in a square chartreuse envelope, both from Paper Source. The address labels were custom designed with a martini graphic next to the return address.
In addition to the book mailing, we sent out a small package to a shorter list of more targeted clients. The package included a martini bottle-stopper and the book, all packaged in yellow paper shred to match our logo. How did the campaign work out? It’s too soon to tell, as we’re only part way through our list. If you’d like a copy of the booklet, just let us know. Cheers!